5 November 2015, London

Influencing Behaviour for Business and Customer Benefit

Better CX has been cancelled. Please contact the team for further information.

David Hawdale Hawdale Associates Limited

Session type: Session
Session duration: 30 minutes

About this Session

One of the main challenges for business in the future will be to get customers to engage in ways that suits the business needs.

In the new omnichannel world this won't be by coercion, but by persuasion and 'nudging' customers towards behaviours on channels that are preferential, and using experiments to validate the benefits to the business.

About the Speaker

David is fascinated by Lean Start Up and how it stimulates CX, UX and innovation, the use of data to drive what we do, and how Behavioural Science can help us design for people and business.